POS Management
Fairway Fulfilment & Logistics offers a proven solution for the management of strategic and tactical campaigns for all Point of Sale (PoS), Marketing Collateral, Printed Literature and Product Samples.
Key features of our service offer include;
Storage and inventory management systems
Fairway has almost 100,000ft of storage space at two warehouse facilities. Our capabilities range from bulk and oversized pallets to shelf and small pick face locations and inventory management systems
Pick and Pack services
We pack and prepare materials for dispatch, fulfilling individual orders as well as substantial campaigns with thousands of packs containing a wide variety of inserts.
Kitting and collation
From posters and shelf wobblers to free standing display units, we are expert in preparing kits for the most complex PoS campaign.
B2B and B2C distribution solutions
Fairway have a delivery solution for any eventuality, be it home delivery for field based agents, mailsort preparation or timed delivery to retail outlets, the preparation and dispatch of your valuable parcels is handled by the most appropriate third party logistics partner.
Fairway are established as one of the UK’s largest handling & fulfilment services providers, however our services portfolio remains highly customer focused and tailored for individual requirements.
Our proven infrastructure, experienced staff, efficient processes and significant parcel volumes ensure that we can deliver high quality at a low price from a facility that is unrivalled and gives immediate confidence in our capabilities and service delivery credentials.
Case Study
The Kellogg’s ‘Drop-a-Jean’ size promotion for the Special K brand was due to launch after Christmas; store managers had to be on board. Information kits were sent to 6,000 stores with briefing notes, a disposable camera and product samples.
Production delays could have affected the synergy of the campaign but Fairway made up the time in the collating and dispatching process.
A Dolmio promotion for its pasta sauces was designed to generate response by mail and telephone. Dedicated phone lines were set up for Fairway’s customer service team to process incoming calls and organise the dispatch of thousands of Dolmio aprons and recipe books.
Fairway works with some of the most popular brands in food and pet care. From Coca-Cola to Colemans, and from Kellogg’s to Kraft, we understand the importance of relationships. Whether it is point of sale for merchandisers, samples for store managers or special offers for consumers, we look after your customers as carefully as we look after our own.
