Response Handling & Fulfilment
Fairway Fulfilment & Logistics offer a comprehensive one stop shop fulfilment services solution & ecommerce fulfilment for response handling campaigns which includes;
- Consultation and project planning
- Telephone response handling with dedicated premium or low cost line options
- Voucher redemption with dedicated PO box response addresses
- Data capture
- Cheque, credit and switch card payment banking facilities
- Product and sample fulfilment
- Distribution and mailing
- Customer enquiry helpdesk
Variable unit based pricing ensures that our customers pay only for the services required.
Case Study
A nationally advertised consumer offer promoted the purchase of Sony, Toshiba and Pioneer equipment by offering participants three DVDs chosen from a selection of seven titles. Over a period of eight weeks more than 100,000 consumers posted their choice of DVD’s together with a cheque or credit card payment to cover postage and packing, and the original retail receipt proving their purchase.
At the height of the promotion, Fairway Fulfilment & Logistics handled almost 5,000 responses daily. We processed credit card and cheque payments while filing store receipts in customer order. We also managed a pick/pack operation to ensure every customer received the correct DVDs and their original receipt.
Fairway Fulfilment & Logistics processed all of the postage and packing payments. On-line stock management and job processing data enabled our client to monitor responses as they were received, and stock as it was distributed.
